Likes Land Rover project

Refurbishment of Likes Land Rover

Walters are delighted to announce the completion of the refurbishment of the Likes Land Rover site in October 2018. The Likes dealership, located near Hay on Wye in the Brecon Beacons, is ranked as one of the top 25 Land Rover retailers in the UK and is also an associated company of Walters.

The works covered a full showroom and an external reconfiguration. The forecourt and workshop areas also underwent a total refurbishment plus the offices were upgraded as part of the project.

The finished project now brings the site into line with the Jaguar Land Rover (JLR) Arch concept. The Arch concept goes beyond just a simple makeover, it incorporates striking new architecture and stunning interior design, with the aim to place the customer experience at the very heart of the entire Jaguar Land Rover retailer network.

It has been developed to ensure that every customer enjoys a premium experience whenever and wherever they interact with the company. Key features of an Arch site are a central reception desk and a showroom decorated in colours unique to Jaguar Land Rover, Sunshine Grey and Champagne Silver, which have been likened to a ‘jewel box’ effect.

Gavin Lockyer, Walters Group Operations Director, commented “We’re extremely excited about the development of the Likes site as it encapsulates everything that is best about Land Rover, namely cutting edge design matched only by a customer experience that is second to none. We are also extremely proud to have bought the Arch concept that is being introduced worldwide to the Likes site”

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel- drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques. With the project now completed on time and on budget by Walters the Likes Land Rover site embodies this premium experience. Visit the Likes Land Rover site here